Nike Zoom multi-sensory discovery center celebrating the NYC Marathon at House of Innovation NYC.
I worked with the team at Hovercraft to deliver storytelling, design & content execution for nearly 100 screens, as well as animated LED lighting, custom audio and a handful of interactive site-specific experiences.
Working with developers, designers, and in-house creatives from the Nike team, Hovercraft developed storytelling content to speak to the folks who either ran the city daily, or were coming in from out of town.
I worked with a team of animators and designers to bring these stories to life throughout the store.
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